My first Facebook ad

Facebook replaced my inbox as my first contact point years ago, so I’m quite familiar with how it works and how people use it. I’ve watched companies flounder trying to figure out how to use it to sell to potential customers, and I’ve seen how frustrated users are by the constant barrage of marketing. With … Continue reading My first Facebook ad

Take the leap: launching your new Web site

It can be scary, but at some point, you have to launch it to get results from your Web site. Here’s how you can make it a little less scary.

How to improve conversion using colour

Red button? Green? Blue? Which one will get your visitors to click? It’s a debate that comes up with every Web site. Find out how to make the right choice for your visitors.